Before the 2018 whole worlds that Millward Brown announces 10 bigBrandIn, book of Google, apple, Amazon, Microsoft, face all on a list of names posted up famous, tecent and Alibaba two China course of study person enter a list of names posted up.

BrandAdvisory line of business person this Millward Brown week announced the BrandZ whole world 2018 pop chart of 100 old brands, continue to hold a title by Google the brand with the most valuable whole world, and there are two brands to come from China between 10 old brands, it is Tecent and before first degrees are entered this year 10 Alibaba respectively.

BrandZ basically evaluates the whole world the uniqueness of each brand and the masses expectation that its bring, faithfulness is spent, reach the index such as consequence to come the contribution of estimation brand and economically value, the 10 old brands with the most valuable this year whole world (next graphs, origin: Millward Brown) depending on foreword is book of Google, apple, Amazon, Microsoft, Tecent, face, Visa, Mcdonald’s, Alibaba and AT&T. Besides Visa and Mcdonald’s, other belongs to science and technology 8 times relevant industry.

Millward Brown expresses, this year is BrandZ history growing speed transcends the value of brand of United States of on first degrees of occurrence blame American brand, add up to had 14 China brand to enter 100 large pop chart, when 2006, in 100 large pop chart exclusive brand of a China moves for China.

Before was being entered besides Tecent and Alibaba 10 besides, the Chinese brand of the other on 100 large pop chart still includes group of Chinese shift, Industrial and Commercial Bank of China, Maotai, Baidu, China restful, China for, Chinese construction bank, Beijing east, Ji Shunfeng of Chinese agriculture bank, Chinese birthday, Bank of China fast carry.

The Doreen Wang of responsible BrandZ expresses, direct in intelligenceBe on saleTimes, winning the home is those brands that are core with consumer, include Amazon and Tecent, these brands use a technology to understand the requirement of consumer, can satisfy the service zoology system of all sorts of demand in order to build, realize different platform then between without seam consumer experience.