Original title: Dong Mingzhu does chip to not hesitate to cast electric equipment of 50 billion yuan of division power to pound a target again already with Fuji health collaboration

■ our newspaper reporter Gu Li

“Topic queen ” Dong Mingzhu says, division force person has challenge mind, the challenge is the motivation of division force. Nowadays, dong Mingzhu guides division power electric equipment again (next force weighing case) concussion challenge.

Recently, dong Mingzhu announces external, division force battalion receives a target to be 200 billion yuan this year. However, this one target, to division force character is not easy thing.

” negotiable securities daily ” the reporter is rough statistic, battalion received division force to be 148.3 billion yuan about last year. Want to achieve this one goal this year, its need to be being finished last year of outstanding achievement basic over, increase 51.7 billion yuan income again, and this one word is equivalent to 1/3 what division force total battalion closed last year, than Dong Mingzhu this premise goes out ” grow 20 billion yuan every year ” the target turned over one times fully. Also mean, be in a year short inside, division force need stops the run of oneself to promote again 35% . If division force cannot achieve fast growth continuously in the outstanding achievement on air conditioning this year, this one target is right division force, will be not small challenge.

The personage inside course of study thinks: “As a result of last year excessive overdraw wait for an element, 2018 air conditioningThe marketAdd fast put delay, the fast growth of outstanding achievement of air conditioning enterprise is had very hard durative, and although the diversity industry of division force has generated profit, but still have no on outstanding achievement at present show more roughly. The outstanding achievement growth of division force and dimensions are outspread, still need to depend on pair of industries besides air conditioning to extend. “

Nevertheless, ” negotiable securities daily ” the reporter learns, at present division force and its banner leave subsidiary already with one steam masses, Fuji health wait for an enterprise to reach collaboration.

Break up than 20 billion yuan of fixed targets one times

How to add 50 billion yuan one year to come true again?

2013, dong Mingzhu makes below two wishes: One is well-known ” 1 billion yuan of a person of extraordinary powers are betted ” — if battalion of the millet after 5 years closes,had not exceeded case power, lei Jun wants compensate Dong Mingzhu 1 billion yuan; Another is division force grows 20 billion yuan every year, battalion of the implementation after 5 years receives 200 billion yuan.

Nowadays, dong Mingzhu is trying to cash these wishes one by one.

Make an appointment with to be being betted with 1 billion yuan of Lei Jun, dong Mingzhu says, oneself are defeated impossibly, “I am preliminary 50 100 million cast. “

And close in battalion, dong Mingzhu is more high-key announce, division force will pound 200 billion yuan this year. In toss this one object while, dong Mingzhu also had drive to division force staff, put a word, “As long as it is division force person, I assure, I am affirmatory also, one person one flatlet. “

Iron a form of address for one’s wife, do not break his promise.

However, 200 billion yuan, to battalion received the case power for 148.3 billion yuan last year for, pressure is not little. How does 51.7 billion yuan growth come, this let the outside make a question mark to division force.

The situation of outstanding achievement development of division force is relatively at present ideal, the money bulletin that its just issue shows, company battalion receives nearly 40 billion yuan first quarter this year, relatively grew 33% last year. And generally speaking, 2 quarters air conditioningSaleCan enter peak period.

Nevertheless, from last year annals is seen, the proportion that the income of business of division force air conditioning holds total battalion to close is 83% . Although division force respect expresses, intelligent equipment has made one of pillar properties that division force key develops. But from itsProductIncome is formed in light of, life electric equipment and intelligence equip to occupy total battalion to close respectively 1.55% with 1.43% , finite still to outstanding achievement contribution.

Dirt of pace of Liu of expert of home appliance industry thinks: “As a result of last yearThe marketOverdraw, estate adjusting control with all possible means element influence, the impetus that air conditioning market continues very hard to grow high last year this year, if do not produce the circumstance of extremely torrid weather to fall, market of air conditioning of 2018 second half of the year may appear negative growth. ” if be such really, so to division force character, its want those who realize outstanding achievement to grow considerably, be about to rely on the industry besides air conditioning.

The hand is pulled extensively in car, chip domain

Division force enters high speed outspread

To expand in the domain beyond air conditioning battalion accepts scale, division force undertook for many times trying on diversity.

Current, the diversity of division force along transverse, fore-and-aft two way develop. Look up from the horizontal stroke, division force from family expenses air conditioning outspread wait for white home appliance and small home appliance to electric equipment of freezer, kitchen, cover great of division force, brilliant, big pine 3Brand; At the same time from family expenses air conditioning, outspread be used to business and central air conditioning, include Internet of air conditioning of smooth hot season, the sources of energy; Provide the service of wisdom familyPlanAndTechnologyPlan, division force mobile phone also is among them one annulus.

From even if look up, division force toMakeProduct of the intelligent equipment of industry advanced position, industry and mould domain are extended. Among them, only intelligent equipment covered robot of industrial robot, numerical control machine tool, service to wait; The mould included car mould, home appliance mould, tall strong pattern.

Dong Mingzhu ever expressed, intelligent equipment will grow the industry of the 2nd big pillar of the force that it is case, and the mould is one of main way with case new power.

” negotiable securities daily ” the reporter understands, the company such as the exact pattern with division at present subordinate force already with one steam masses, Biyadi, Fuji health wait for an enterprise to reach collaboration, gelike provides the professional work such as custom-built treatment for them. In the meantime, the mould of division force and intelligent equipment had entered the numerous field such as car, food, medical treatment. And at present the partner that waits for a domain in car, mobile phone returns division force in extend in.

This year, division force also announced to did not share out bonus 2017, CapitalCast in produce can augment and diversity are extended on.

Very fast, dong Mingzhu divulged with respect to outward bound case power is new the industry that aim at — chip. Its put a word external even, although spend 50 billion yuan, also want to study chip to succeed.

According to Dong Mingzhu’s program, case power wants him to make chip, implementation is ownMake. Nevertheless, the personage inside course of study thinks: “Chip needs an enterprise to had been hitPatentCard, but not be an enterprise shuts the door to be able to be built come out, if enter this one field truly, division force will naturally build cooperation with other enterprise, spread out one round to buy even. “