Time of Beijing of dispatch of sina science and technology on May 29 before dawn message, millet company is in include Chinese mainland inside burgeoningThe marketThe success was scored on, arrived to be occupied by apple and SamSung neverthelessThe marketCan be the European market of dominant behaved how? The answer of this problem will decide whether millet can reach the appraise value of the 70 billion dollar that the outside predicts, the message says millet will appear on the market inside this year.

Last week, millet opened France in Paris inn of the first millet, still opened in Italian Milan. Parisian millet inn treats skin of · bitter fleabane from tall Du Guojia art and culture center (Pompidou Center) walk 5 minutes only distance, there is type of two high ends inside inn making work, still sell a few periphery the electron additionallyProduct, for instance portable sound box is mixed balance car.

Millet begins in the layout of European market last year, store of rice of European head wife and children opens was in Spain. Nowadays, added Paris and Milan newly again two. The millet that is in charge of globalization strategy is advancedVice-presidentWang Xiang expresses, millet still plans to be in England, Germany, build millet store with Holand.

Wang Xiang says: “We saw a very great opportunity. ” his explanation says, the competition of European smartphone market ” not be very intense ” .

To American market, wang Xiang states future is met of layout, return now nevertheless not anxious. He says: “We should score a success in an area above all, next again outspread to other market. “

Study according to the market the data of company IDC shows, millet acquired good sales volume in European area. This year first quarter, millet mobile phone is 621 thousand in the shipment volume of Western Europe area, became sales volume of Western Europe area to rank the mobile phone of the 6thBrand. Among them, achieve in Greek market share 24% , exceed apple and SamSung, rank in local market the first; Millet is in market share of Spain 12% , rank the 4th.

Wang Xiang expresses, besides what open a line to issue hypostatic inn to promote milletBrandAcknowledge is spent, millet returns collaboration of business of as main as 4 when include Orange SA inside telegraphic operation to comeSaleMobile phone. A few Zhou Qian, group of Hong Kong CK Hutchison says to will be in below the line of 7 Europe country in innSaleMillet mobile phone.

Study according to the market the data of company Canalys shows, 92% what series of rice of millet low Duan Gong holds total sales volume of its mobile phone. Nevertheless, this company is passing high-end type Mix 2s to wait will attract more high-end customer. This type is 500 euro in the price of French Paris (483 dollars) , and the price of the IPhone X of company of its competitor apple is as high as 1159 euro.

The data that occupies IDC shows, you Leijun already made the world nowadays in the millet company that established 2010 manufacturer of the 4th big smartphone, rank SamSung, apple, and China after doing it. Millet grabs an eye in Indian market performance, made the smartphone brand with best sales volume of Indian market mobile phone last year.

Millet more rely on socializationMediaWith buccal mouth according to legendSalePolitic, relatively at brand of other mobile phone, millet is less undertake advertisement is publicized. This strategy is in China very the canal is used, because China has the faithful vermicelli made from bean starch of a flock of millet, and him Lei Jun also became a famous person. ItsProductThe scare buying case after releasing no less than apples.

Wang Xiang admits to say, thisSaleThe plan moves European market the likelihood is not quite feasible, because be in European area,lack individual influence of Lei Jun. Nevertheless, this company still is in gregariousMediaThe photograph that be heated of inn of French Paris millet holds in both hands was released on, the photograph shows there still is one swarm person outside inn queueing up.

To brand image, wang Xiang expresses: “To knowing the customer of millet brand for, having an idea is low means inferior quality. ” should change this one point of view, he thinks ” still need time ” . (Xiao treasure)