Shipment of TV of Q1 OLED of industrial science and technology year add 127% short-term fear still supply deficiency
Basis group wisdom seek advice (Sigmaintell) data statistic, shipment of OLED TV of whole world of the 1st season measures 510 thousand this year, year add 127% ; Opposite this year global TVThe marketGrowth is slow, euramerican reach situation of Chinese region growing stagnation, OLED TV grows quickly instead, main reason comes from joinBrandThe firm increases, and because face plate is,supply solely by LG Display, predictThe marketWill still produce supply to cannot satisfy the state of demand.
Group wisdom analyse feature of market of OLED TV of whole world of the 1st season, discovery adds OLED TV a group of people of same interestBrandThe amount increases gradually, LG electron is the client inside LG Display group, global market is occupied than amounting to 70% , the quantity also is in the brand shipment such as near future Sony, Philips, Panasonic to grow quickly.
LG electron and Sony carry OLED TV through layout freeboard, gain level is improved considerably, rate of increase of battalion of the 1st season is respectively this year 14% with 7.4% , respectively year add 5.5% with 9.8 percent; Additional, european brand LOEWE and Arcelik also are joined, be in European place actively the marketSale; Letter of sea of second half of the year also produces the amount OLED TV, first distribution China and day our market.
Group wisdom point out, the whole world measures the face plate manufacturer that produces OLED TV face plate to have LG Display only, produce in G8.5 can layout every months only 60 thousand, plan picture increases second half of the year 70 thousand; Roll out new OLED TV continuously as each brand factoryProduct, group wisdom seek advice beforehand appraise, will appear continuously face plate supplies the phenomenon that cannot satisfy requirement.
Group wisdom express, high-rankingProductPermeability still low, will in order to be the same as norms look, OLED TV face plateThe priceFor LCD TV face plateThe price3-4 times; Overall the price is with 55 exemple, locate about 10000 yuan of RMBs are controlled, 65 price makes an appointment with 20000-30000 yuan the RMB differs, overall the 3-4 that the price is LCD times, as a result of price on the high side, because this restricts OLED TV permeability, occupy in global sales volume than only 1% the left and right sides, basically buy consumer to still be given priority to with good-paying.
Because OLED TV face plate is produced,can supply finite, but demand is strong, group wisdom predict, short-term inside price of OLED TV face plate hasten firm, overall the price also cannot be adjusted considerably, of its sales volume and permeability promote need considerably longer.
Group wisdom forecast, after producing line quantity as G10.5 of city of LG Display slope and Guangzhou G8.5 OLED, SaleThe quantity promotes hopeful considerably, began OLED TV to exceed 2% in the permeability hopeful of global TV market 2020.